Now what?!

Buckle up!  We’re in for a few pot holes in the road.

Many brokers and bankers have been so busy over the past six months that strategic planning has fallen by the wayside. There’s just been too much volume to manage with lean staff and demanding deadlines. But even at a time when “long term planning” could focus on little more than next week, it’s time to make time to plan.  Just imagine that rates go up, or any number of other factors converge to bring the Re-fi market  to a sudden stop. This market has represented 90% of what you do.  What now?   Those who are waiting to see if this happens may well be in danger of shutting their doors for good.   

So get your staff together and figure out what products you should be offering to keep the party going.

A few areas which you should start working on now:

  • Jumbo -90%CLTV
  • Reverse
  • VA 100% purchase programs
  • VA and FHA Streamline
  • Equity Protection product-this should be very much appreciated by the builders
  • Adjustable loans for all products

Diversity is the name of the game right now.  No, we’re not (likely) going back to 2008.  But we’re not heading toward 2005, either.  There are any number of dips and turns in the road ahead.  Some will be induced by helter-skelter regulation.  Some may be the result of one of the strangest mortgage cycles most of us have ever seen.  But if you’ve been in business longer than a few years, you should know by now that certainty is not, and will not be, a part of our industry for quite some time.

So, will you prepare for change, or wait for it to dictate your options to you?


Bob Rubin brings unique programs to qualified mortgage bankers and brokers. For more information, call him at 866-262-1692, or e-mail him at


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